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According to”Internet Marketing Foundation and Practice” (2nd edition), Chapter 4, “based on search engine marketing”in the relevant content, the so-called SEO (Search Engine Optimization, SEO), search engine is searching for a variety of features Web site development and web design to the basic elements of search engine search for the principles (that is search engine friendly), so get your search engine rankings in search results in front. Such as the META tags for search-based search engine, set in the META tag keywords and site description and effective for content-based relevance-based search engine spider, then by adding a keyword density of web page, or specialized a user-friendly search engine designed to retrieve the page (such as sitemap.htm, robots.txt).Search engine optimization is a common form of search engine marketing one.

A search engine friendly website, should facilitate the search engines retrieve information, and retrieve information allows users to return looks attractive, in order to achieve the purpose of search engine marketing. To illustrate what is search engine friendly website, we take a look at search engine friendly website which features:

• Web pages such as extensive use of images or Flash Rich Media format, no text message can be retrieved;
• No title page or title does not contain a valid key words;
• HTML body of the less effective keywords;
• Site navigation systems to search engines “read”;
• A large number of dynamic pages for search engines can not search;
• Not by other search engines have been included in the website link;
• Web site flooded with spam to deceive search engines, such as the “transition page”, “doorway” pages, color and background color of the same text, etc.;
• Web site contains links to many errors.

Of course, search engine friendly features of the website is just the opposite, is to rely on search engines for a way to design a website, pay attention to the details of each professional to real information and effective presentation to win the favor of search engines to gain better search engine marketing.

Web site search engine optimization how to do it?A New Look at Internet marketing articles “search engine optimization should pay attention to what”that: the focus of search engine optimization can not only consider the ranking of search engine rules, or how it is important to provide users easy access to information and services, search engine optimization The ultimate goal is to users, not for search engines. So search engine optimization should pay attention to it? Is very simple, is the site within the basic elements: site structure; website content; site features and web services, particularly in the site structure and site content optimization is most important. The highest state of search engine optimization is Forget SEO.

Tags: content-based, description, highest state, Internet Marketing Foundation and Practice, keywords, Meta tags, relevance-based, search engine spider, search-based, SEO, web design