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According to”Internet Marketing Foundation and Practice” (2nd edition), Chapter 4, “based on search engine marketing”in the relevant content, the so-called SEO (Search Engine Optimization, SEO), search engine is searching for a variety of features Web site development and web design to the basic elements of search engine search for the principles (that is search engine friendly), so get your search engine rankings in search results in front. Such as the META tags for search-based search engine, set in the META tag keywords and site description and effective for content-based relevance-based search engine spider, then by adding a keyword density of web page, or specialized a user-friendly search engine designed to retrieve the page (such as sitemap.htm, robots.txt).Search engine optimization is a common form of search engine marketing one.

A search engine friendly website, should facilitate the search engines retrieve information, and retrieve information allows users to return looks attractive, in order to achieve the purpose of search engine marketing. To illustrate what is search engine friendly website, we take a look at search engine friendly website which features:

• Web pages such as extensive use of images or Flash Rich Media format, no text message can be retrieved;

Search Engine Optimization is a process of selection may be the most appropriate targeted keyword phrases based on your website and ensure that rank your site well in search engines to ensure that when someone searches for specific phrases it returns your site tops. This essentially involves fine tuning the content of your website with the HTML and Meta tags and also involves appropriate link building process. The most well-liked search engines are Google, Yahoo, MSN Search, AOL and Question Jeeves.

Search engines keep their methods and ranking algorithms secret, to get credit for finding perhaps the most valuable search-results and to deter spam pages from clogging those results. A search engine might use hundreds of factors while ranking the listings where the data and the weight each carries may change continually.

Algorithms can differ so widely that a webpage that ranks # 1 in a particular search engine could be ranked # 200 in a special search engine. New sites do not require “submitted” to search engines listed. A simple link from an established site will have search engines to visit the new site and start to spider its contents. It may take several days even weeks from the referring of a link from such an established site for all the primary search engine spiders to commence visiting and indexing the new site.