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According to”Internet Marketing Foundation and Practice” (2nd edition), Chapter 4, “based on search engine marketing”in the relevant content, the so-called SEO (Search Engine Optimization, SEO), search engine is searching for a variety of features Web site development and web design to the basic elements of search engine search for the principles (that is search engine friendly), so get your search engine rankings in search results in front. Such as the META tags for search-based search engine, set in the META tag keywords and site description and effective for content-based relevance-based search engine spider, then by adding a keyword density of web page, or specialized a user-friendly search engine designed to retrieve the page (such as sitemap.htm, robots.txt).Search engine optimization is a common form of search engine marketing one.